Vivo’s Incredible Journey in 2022

In recent years, vivo, a renowned global smartphone brand, has become a popular brand among Pakistan’s young. The year 2022 was lucrative for the brand since it was consistently emphasised for the correct reasons.
Vivo, a customer-centric and youth-oriented brand, seeks to empower its consumers with meaningful, impactful innovations at all price points.

With 80% of its workforce dedicated to research and development, vivo conducts rigorous studies and market research to better understand consumer behaviour and trends, delivering best-suited solutions that meet the expanding aspirations of young-age consumers and propelling it to the country’s market leadership.

This year, vivo sponsored the FIFA World Cup Qatar 2022TM and served as the tournament’s Official Smartphone. Furthermore, vivo established the Visual Creator Short Film Contest to inspire the country’s ambitious young cinematographers to pursue their aspirations and document their journey for all to see.

Furthermore, vivo is committed to giving back to and assisting local communities in Pakistan, having recently contributed 10 million rupees to the Prime Minister’s Flood Relief Fund 2022 in response to the region’s devastating monsoon floods, which affected over 33 million people.

Arif Alvi, Pakistan’s President, came out to applaud Vivo’s action, which will benefit many people in this grave scenario.

“Our journey in 2022 has been wonderful, and the people of Pakistan have showered vivo with enormous love and confidence throughout,” stated Eric Kong, CEO of vivo Pakistan. This year has been exciting, encouraging, and full of new prospects for locals to progress globally.”

“We, at vivo, are lucky to seize and exploit the chance to provide our cherished consumers with cutting-edge technology a consistently inventing ground-breaking devices. We believe in the BENFEN idea of doing the right thing and try to improve our customers’ lives.”

“We will continue to foster consumer-centric innovations, local interest, and a better brand relationship with our local audiences. Our V and X Series are popular because they are supported by extensive market research and insights to give sophisticated photography solutions in a beautiful smartphone.”

“We are particularly delighted with our dominant position in the region, all due of our users’ devotion and continuing trust. “We vow to expand our footprint in the next years to suit the region’s changing expectations,” he added.

Vivo has introduced many smartphones in Pakistan this year, including the X80, V23 series, Y15s, Y21T, Y33T, Y55, Y35, and Y22, which have been quite successful in the region owing to their distinct and differentiating characteristics.

vivo smartphones are widely appreciated in Pakistan, as confirmed by Google’s annual “Year in Search — Themes and Insights” report for 2022.