: (Reuters) On Wednesday, Google, an Alphabet company, announced the launch of two new advertising features. Through the use of artificial intelligence, these tools will help businesses find the best ad placements across all of Google’s services.

AI has dominated the digital space ever since Google and other companies developed inventive chatbots that can have lengthy conversations with users. AI is also increasingly being used to help advertising, which gives firms their revenue.

Google has already offered AI advertising capabilities, but it is now making use of the technology to help businesses achieve more specific advertising goals.