For the second time in less than a month, billionaire Elon Musk will visit French President Emmanuel Macron in Paris on Friday. France hopes to win the billionaire’s favour and win his investment.

This week, Macron stated that he will meet the billionaire to “tout the attractiveness of France and Europe” during a trip to France’s largest technological trade show, VivaTech.

Musk will speak with Macron before appearing in front of a large crowd at VivaTech for what is described as an hour-long “conversation” with the French event’s creator Maurice Levy.

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