Cloud data analytics firm Snowflake (SNOW.N) has partnered with computing giant Nvidia (NVDA.O) to enable customers, including financial institutions, healthcare providers, and retailers, to create AI models using their own data.

The cooperation was declared by the two businesses on Monday at Snowflake Summit 2023.

“In the old days, in small data computing, you moved data to the computer,” said Jensen Huang, chief executive of Nvidia, to Reuters. Nevertheless, “you move the compute to the data when you have enormous amounts of data, like Snowflake does, and the pile of proprietary data… data that’s so valuable to a company.”

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