Twitter’s owner, Elon Musk, declared that the social media site will begin paying verified content providers for including advertisements in their responses. Estimates place the first payment block’s value at $5 million. Musk noted, however, that these adverts will only be available to confirmed users.

Since Elon Musk bought Twitter in October, the firm has had trouble keeping advertisers because of worries over ad placement in the wake of large layoffs. The choice to pay verified creators for responses’ advertisements was made as Linda Yaccarino, a seasoned advertising executive from NBCUniversal, is getting ready to take over as Twitter’s next CEO.

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