LULEA (Reuters) – According to EU technology commissioner Margrethe Vestager on Wednesday, the US and EU should pressure the artificial intelligence (AI) sector to agree a voluntary code of conduct within months to give protections until new regulations are drafted.

The AI Act of the European Union, which includes regulations on face recognition and biometric monitoring, may be the first complete piece of law in the world to regulate the technology, although it is still in the legislative process.

“In the best case scenario, it will go into effect in 2.5 to 3 years. That has come much too late, Vestager told the media before to a combined EU-US Trade and Technology Council meeting in Sweden. The time to act is now.

Aiming to build an AI treaty, Alphabet (GOOGL.O) and the European Commission, according to EU industry director Thierry Breton, said last week as worries about the influence of generative AI, such as ChatGPT, which generates content, on society grow.

Earlier this month, G7 leaders urged international debates on issues like governance, copyrights, transparency, and the danger of misinformation in order to preserve AI “trustworthy” and advocated for the establishment of technological standards.

Vestager said that the European Union and the United States might assist lead the process by agreeing on details rather than merely making generalisations.

She stated, “I believe we can push something that will make us all lot more comfortable with the idea that generative AI is now in the world and is evolving at unbelievable rates. If the two of us take the lead with close friends.

A code of conduct will develop swiftly, according to Vestager, a vice president of the European Commission, as governments and lawmakers from the EU to Canada to India adopt laws.

For society to have faith in what is happening, she added, “that kind of speed you need, to discuss in the coming weeks, a few months, and of course also involve industry.”